NDAs making talking about Project [redacted] difficult, but let’s give it a shot.

Project [redacted} was a project for [redacted], a major Chicago based consultancy to the food, beverage, and hospitality industry led by [redacted], former CEO of [redacted]. They were working with [redacted], the [redacted] largest fast food chain in the world.

Project [redacted] was based around helping [redacted] reimagine how beverage could be a leading category for the company instead.

The project was led by innovation and beverage experts. WEECO was brought in to help them tell the story. The final deliverables included a system of illustrations, three presentation decks, environmental signage, labels, and a take away book for a tasting exploration workshop [redacted] held for major stake holders from [redacted] to explore the recommended concepts.